Ted Baker Short Warp Coat

One belted coat with big collar, main materials include wool and cashmere.

Bought from Bicester Village.

Actually, every girl feels they need one more or even much more items for their wardrobe. I went to shopping and I always seek news for my wardrobe. It is hard to say if it is really needed. And every time I meet my friends, we talk about our looking and new products we bought. My friends and I really like this brand, and one of my friends has one similar style, and one has coat with similar colors. They influenced me to look for a similar coat.

I have a range of favorite brands, and I tried to search many styles of a coat both in store and online shops. And I know there are many brands I like have stores in Bicester Village and may have some styles which are currently out of stock in store.

There were few styles I considered in the village, because all of those had good discount and looked really nice. I made my decision because this style had the most attractive discount and I took the suggestions from my friend. There were another little stuff I like in that store, and if I bought both I could get an additional discount on my purchase. Therefore, I purchased this coat with a really nice price.

Because of the color and style of this coat, I can wear it in many different situations, like daily studying or shopping. I can also wear this one, and let my friends wear their similar styles to have a girl’s day out.

YVES Saint Laurent - Cabas Chyc Previous style

 MY Previous style Cabas Chyc Bag

Actually, the name of this Famous luxury brand "YSL" is recently changed to 'Saint Laurent'. With the change of brand name, there was some changes of its collections to indicate the change of brand. As a fan of fashion, this previous style Cabas Chyc Bag has long time been in my willing list. It is a iconic bag of this brand. But in the new collection of this bag, the signature of the accent panels of 'Y' outline is missing. 

The transformation of a brand takes time. Although I planed to buy this bag few years later because I though this style is more suitable of work, However, I decided to buy this previous style due to I really like this brand, and I prefer to own this historic style rather than the new one.

I putted this bag in my willing list because I though this style is greatly suitable for working, and the brand could show the status I am in. Branded product may give me more confidence as a indicator of my economic situation, which is greatly influenced by the current trend of Chinese society.

I am a frequent user of Facebook, Twitter, Tumblr, Weibo, and Instagram. I followed many fashion bloggers, which help me to catch all up to date fashion information. For this bag, because the brand made a huge transformation, therefore, there was limited ways to buy this style, only in few stores in big fashion cities, like London.

This previous style won the competition with the new one. Due to the changes of this brand, I prefer to own a disappearing style, which may keep the value of product and have much potential. Fashion is a life cycle, the old one will always become new. To compare with other brands, the big news of the transformation of this brand lead me to choose this one immediately.

Actually I did not plan to use this bag now, but as a master student, other mature students make me feel I can use this bag and won’t be looking over age. Overall this bag surprised me, it is much better than I though before, and become one more reason I like this brand.

MBMJ - Pink & Rabbit

I have bought three goods of Marc by Marc Jacobs including a clutch, a zip pouch, and a bracelet. Both three goods have bunny printing and they are from the brand's animal collection which aims to keep consumers looking young and fun.

I like the brand Marc by Marc Jacobs, it is the diffusion line of the designer brand Marc Jacobs. The brand is created by Marc Jacobs, who risen to fame as the creative director of luxury brand Louis Vuitton. I am interesting in fashion and luxury brands, therefore, this brand MBMJ attracted me due to its famous name and relatively lower price.

All the three rabbit products are pink, which is my favorite colour. Actually I wanted to buy only one but I got really confused to choose any of them. I bought those online. According to Verhagen and von Dolen (2011), "consumers often act impulsively when making online decisions". It was really easy to access the product and easy to click ordering. I putted all those three into my shopping basket, and it was difficult to give up any of them, thus, all of three have been delivered to my home.

I hesitated to buy all of three, but there were some discount for the goods, and it was nearly the Chinese New Year. As said before, people used to buy something new as a present to others and self in the new year period. The discount led me to buying impulse, and the cultural tradition influenced me to make the decision.

So far, I give the clutch to my friend as a new year gift and I am satisfied with the zip pouch and bracelet because they are really cute and was suitable for the new year celebrations!

Paperchase lovely creative stationery

I am a 22 years old postgraduate student from China. I like pink, like romance, and like all cute stuffs. Actually, stationeries are well-designed and with really cheap prices. However, all stationeries, even those are not design based, have a relatively price in the UK. Chinese new year has just gone, but one of traditions as we to buy new stuffs not only clothing, shoes, and actually something you really like and interested in as well. It is kind of behaviours influenced by group of people live around me, everyone got their new stuffs, so I think I need it too. (Hofstede)

Some stationery stores like WHSmith, their products are lack of designs. While Paperchase is famous for its innovative designs, and my friends suggested me to go to their store have a look. The paperchase store had a great display and created a good atmosphere of art products. It is ordered, but eye-catching and fun. That led me become willing to spend more time to shop in that store.

Products of Paperchase have good quality and really innovative designs. Those stationeries have normal functions as other products, and they can also represent my identity and trait. To meet the demand of self esteem, Paperchase stationery makes me feel i could be a romantic girl and stay at 18. (Maslow Hierarchy)

Ciate Velvet Manicure

Chinese New Year is coming! The need of a nail polish is due to the external stimuli that we need everything new to celebrate new year. I have an allergy to most cosmetics, so I usually adorn my nails as a substitute. Therefore, I already have many nail polishes, but as being a young lady, I always want to some style and something new and fresh. 

For the information research, I firstly conducted the internal and experiential search by the memory of using different brands of nail polish. I know some brands like OPI is really easy to paint on and remove, but some brands which are not specific in nail polish like Chanel and Dior, they have gorgeous colours but not easy to paint well and remove. The brand Ciate is good at special and unusual nail polishes.

I compared the brand Ciate with Nails Inc, which I never bought and I want to try a new brand. However, Ciate has a collection of velvet manicure. I tried the brand's other special collections, like Luxe Caviar, it is really special and fresh, and easy to remove. Thus, I decided to buy a Ciate velvet manicure, but I was still confused on the colour choosing. I really liked the colour named Blue Suede, it looks elegant, but is is a dark colour, and Chinese people used to dress in light colours during the new year festival. Although I like both the red and blue colours, but I chose the red one by the behavioural influence, because red has many good meanings like lucky in China.

This purchase is really lucky because it was on sale. A good discount made me feel really good because I bought what I need and what I want, and with less money. So far, it is so good. I tried it and meet all my requirements such as easy to remove, and I found it could be a normal red nail polish if I do not want to paint on the crushed velvet powder. Therefore,  it has two ways to use.

Pink! Clutch!

A clutch has been long time set in my shopping list! However, as it is not a necessary in the daily life, so the price of the clutch is quite important for me to consider. It was really interesting that there were many girls dressing in PINK today, I though is today a PINK Day? My friend told me that many brands are on sale now, so that we decide to go have a look for those items which are on our list. I had looked many brands for a clutch, and I though I should chose the one which on sale. Things on sale usually make me feel I can buy the same quality product with a cheaper price, and I can buy more items using less money. Finally, there were the only one clutch in Ted Baker, and the one is Pink! Sometimes, the last one item may make girls crazy, especially it has a good discount! And I found that there is a chain inside, so it could be a little shoulder bag as well! That is a really good choice!