MBMJ - Pink & Rabbit

I have bought three goods of Marc by Marc Jacobs including a clutch, a zip pouch, and a bracelet. Both three goods have bunny printing and they are from the brand's animal collection which aims to keep consumers looking young and fun.

I like the brand Marc by Marc Jacobs, it is the diffusion line of the designer brand Marc Jacobs. The brand is created by Marc Jacobs, who risen to fame as the creative director of luxury brand Louis Vuitton. I am interesting in fashion and luxury brands, therefore, this brand MBMJ attracted me due to its famous name and relatively lower price.

All the three rabbit products are pink, which is my favorite colour. Actually I wanted to buy only one but I got really confused to choose any of them. I bought those online. According to Verhagen and von Dolen (2011), "consumers often act impulsively when making online decisions". It was really easy to access the product and easy to click ordering. I putted all those three into my shopping basket, and it was difficult to give up any of them, thus, all of three have been delivered to my home.

I hesitated to buy all of three, but there were some discount for the goods, and it was nearly the Chinese New Year. As said before, people used to buy something new as a present to others and self in the new year period. The discount led me to buying impulse, and the cultural tradition influenced me to make the decision.

So far, I give the clutch to my friend as a new year gift and I am satisfied with the zip pouch and bracelet because they are really cute and was suitable for the new year celebrations!