Paperchase lovely creative stationery

I am a 22 years old postgraduate student from China. I like pink, like romance, and like all cute stuffs. Actually, stationeries are well-designed and with really cheap prices. However, all stationeries, even those are not design based, have a relatively price in the UK. Chinese new year has just gone, but one of traditions as we to buy new stuffs not only clothing, shoes, and actually something you really like and interested in as well. It is kind of behaviours influenced by group of people live around me, everyone got their new stuffs, so I think I need it too. (Hofstede)

Some stationery stores like WHSmith, their products are lack of designs. While Paperchase is famous for its innovative designs, and my friends suggested me to go to their store have a look. The paperchase store had a great display and created a good atmosphere of art products. It is ordered, but eye-catching and fun. That led me become willing to spend more time to shop in that store.

Products of Paperchase have good quality and really innovative designs. Those stationeries have normal functions as other products, and they can also represent my identity and trait. To meet the demand of self esteem, Paperchase stationery makes me feel i could be a romantic girl and stay at 18. (Maslow Hierarchy)